This DIRECTV campaign featured 80s heartthrob, Rob Lowe, and NFL athletes playing horrible versions of themselves, which is obviously the best way to show that DIRECTV is better than cable .
A few of the characters I helped create include Meat Head Rob Lowe, Arts-and-Craftsy Tony Romo and Petite Randy Moss.
Meathead Rob Lowe
Arts-and-Craftsy Tony Romo
Petite Randy Moss
WHATEVER'S ON THE LINE. PRICELINE.
Priceline wanted to throw out their decade old campaign, "The Negotiator," featuring the Star Trek icon, Williams Shatner.
When we pitched for their business, my partner and I came up with a totally new campaign structure would keep their beloved Williams Shatner as a narrator, rather than a negotiator.
We also decided their lobby needed these emoji puzzle posters too.
I have always thought most commercials would be improved if they just had marionette characters.
When DIRECTV needed ads for their service with no wires, I finally had the perfect opportunity.
Venmo needed to introduce itself to new users as the best way to pay your friends back quickly and without all that check-splitting awkwardness.
So we created a fully integrated campaign called "Pony Up with Venmo"... with actual mini-ponies.
Pony Up Anthem
Pony Up :15
Free Pony Rides
These furry taxis were sent to popular bar areas to give out free pony rides courtesy of Venmo.
Pony Up Halloween
We handed out free pony costumes on Halloween at the UT college campus and send students on a Venmo-ing spree.
CRATE&BARREL - HOLIDAY
Crate&Barrel people aren't people who hate the holidays. They are people who LIVE for the holidays. It's their time to break out all the good stuff, find their favorite recipes and make their homes look like Christmas on crack.
Here are a couple holiday campaigns I wrote and creative directed for Crate&Barrel. The latest work stars Reese Witherspoon and lets us take a peek at what goes into her hosting skills.
Reese's Party Prep
Front Door - Holidays 2016
Grandma's Boyfriend - Holidays 2016
Uncle's Dish -Holidays 2016
TOGETHER WE MAKE FOOTBALL
Here are a few spots that I wrote for the NFL's "Together We Make Football" campaign. The first two appeared in two separate Super Bowls.
The other two sent me on a multi-week tour of NFL players' childhood homes and NFL stadiums across the country.
I ate a sad/impressive amount of nachos during this time of my life.
CABLEWORLD AND CABLE CORP
DIRECTV needed to show their customers that giant cable companies provided completely inferior service.
So we created a campaign about the clueless buffoonery of DIRECTV's competitors with the fictional companies Cable Corp and CableWorld.
In this series of spots, Cable Corp merges with CableWorld to become a giant cable conglomerate that tries to take on DIRECTV.
Unfortunately, their board members are not so bright and their business solutions are equally dumb.
SAMSUNG - VR
If you’ve ever put on a VR headset, you know how disorienting and weird it is, especially if it’s your first time.
We wanted to capture that exact feeling for Samsung’s first VR holiday spot. So we found real groups of families and friends, gave them Samsung headsets and phones, and filmed them reacting to the gift of VR.
There were so many emotions. All the emotions.
Gift All the Feels
STAND UP TO STAND YOUR GROUND
After seeing the injustice of the not-guilty verdict in the Trayvon Martin shooting, a team of creatives and I crowd-sourced funds to create a PSA.
We raised only five thousand dollars to make it, and shot it ourselves with the help of some friends in the industry. We used the real 911 calls made by people in the area on the night Trayvon Martin died in the video.
"Stand Up to Stand Your Ground" was made in 2 weeks, from crowd-sourcing to finish. It was only posted on YouTube and had no other media buy, but the video went viral. Within two days, it had appeared on all of the major news networks and been written up in dozens of news sites.
Stand Up to Stand Your Ground
When AT&T acquired the DIRECTV brand, I was part of the team that pitched and won the new business.
We created a launch spot and additional campaign to announce the new merger.
Edge of Your Seat
WELCOME LOVE IN
Crate&Barrel wanted couples to think about gift registry in a new way. Of course shiny new things are great, but wedding gifts are just one step toward building a home and a life with your future spouse.
So we asked real couples who had their wedding registries at Crate and Barrel to tell their stories and give some advice to couples who are about to get married today.
We even found one couple who made their wedding registry at Crate over 42 years ago, and they still use the wine glasses they got on their wedding day.
People love talking about love...and their wedding gifts.
Welcome Love In - Short Film
My partner and I were asked to create a campaign that included all of the varieties of Fruit Snacks, which include: Gushers, Fruit by the Foot and Fruit Roll-ups.
So after eating countless boxes of Fruit Snacks and staring at the wall, we thought, "My god, I want to live in a world made of Fruit Snacks."
And FruitSnackia was born.
BUD LIGHT COIN TOSS
Bud Light wanted to tie their NFL sponsorship into their "Up For Whatever" campaign.
So we created a series of spots that encouraged Bud Light drinkers to put two plans on the table and use the football game's coin toss to decide what they'd do for the weekend.
ALWAYS SMOOTH LIKE KEITH STONE
Keystone Light's spokesperson is the smoothest dude on earth, Keith Stone.
This fully integrated campaign featured TV, radio, outdoor, online videos for Facebook and social media posts.
Our digital videos had Keith Stone celebrating random holidays on Facebook and giving pieces of advice that we called "Smooth Musings." We made over 20 different short videos that rolled out throughout the year.
Smooth Musings - Party Animal
Smooth Musings - Intro
Smooth Musings - Draw a Bird Day
Smooth Musings - Fish
Smooth Musings - Summer Solstice
Smooth Musings - Earth Day
Smooth Musing - Big Bag
MR. PEANUT'S MANLIEST MIX
With Planters new Men's Health recommended nut mix, Mr. Peanut gets a manly makeover. And some manly man friends. Man friends who are actually nuts.
Here are a few things I did while I was at MTV Networks.
I worked on brand and show campaigns for VH1 and BET.
One of the highlights was creating the brand voice and launch of a new channel, Centric.